What a BAD pricing page - and revenue model
Today I ran into this pricing page for HackerRank, a recruiting platform for technical jobs (i.e., developers):
The page and its content is highly confusing.
First of all, “free trial” and “premium” are displayed as two different plans. But a free trial is not a plan: it’s a trial, that let’s you - try - the software, decide, and buy it. So a much better info architecture for the page would be to offer one plan, called whatever, and explain that this plan is available on a “free trial” basis.
The second problem is that “free trial” and “request a demo” are two things that shouldn’t coexist. If the company offers a free trial, it’s moving along the lines of a self-service model, where the trial is the actual demo, allowing the potential buyer to decide if he wants to purchase the software. If it offers a trial, it should also offer pricing for customers that decide to buy it for
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