2015 Updated Reading List

Valley Boy: The Education of Tom Perkins
Tom Perkins **
pretty good book about the start of venture capital. It becomes clear by mid-book that Tom is - very - proud of his accomplishments across all spectres of his life, so one may get a bit annoyed with his writing. Suggested for those who are looking for the nth piece of trivia on silicon valley, but not for those starting to learn about it. Much better to watch the documentary on the pioneers of the valley, that tells Tom’s story, and Arthur Rock’s, and Gene Kleiner’s, and Pitch Johnson’s, etc.

Trust Me, I’m Lying: Confessions of a Media Manipulator
Ryan Holiday ****
very interesting look at the state of media 2.0, i.e., Business Insiders, TechCrunches, Gizmodos, Politicos, and the sort. Basically, these new institutions respect no established journalism practices (like checking sources, getting multiple views on a subject, being fair, etc), and is very highly manipulable by shrewd marketers. Holiday’s words.

The 22 Immutable Laws of Marketing: Exposed and Explained by..
Al Ries ****
very good for tech entrepreneurs. Must read.

Design a Logo - 7 Step Process
Nathan Devine *

Becoming Steve Jobs: The Evolution of a Reckless Upstart..
Brent Schlender ***
Again, I would start with Walter Isaacson’s account. But if you’re short on time, this is a quick read, and - sort of - alternative take on Steve Jobs, more focused on his character arc as a person and professional, evolving from ruthless to well-round leader.

Predictable Revenue: Turn Your Business Into A Sales Machine..
Aaron Ross ****
Must read for every B2B entrepreneur/sales executive/CEO. Very good read for everybody managing a sales team, because most of the techniques can be easily adaptable to other verticals.

Traction: A Startup Guide to Getting Customers
Gabriel Weinberg ****
Short, must read about sales/marketing on web/tech/startup businesses.

100 Ways to Improve Your Writing (Mentor Series)
Gary Provost *

Walking The Talk
Carolyn Taylor **

Deuses de dois mundos (Portuguese Edition)
PJ Pereira ***

Setting the Table
Danny Meyer ***
Very interesting to those that like to eat at high-end restaurants, who’ve been to Meyer’s restaurants, or who’re interested in the restaurant business.

The Curious Incident of the Dog in the Night-Time: A Novel..
Mark Haddon *****
AMAZING fiction, short, well written, through the very interesting point of view of an - I think - autistic guy.

Running Lean: Iterate from Plan A to a Plan That Works (Lean..
Ash Maurya ****
Must read for tech entrepreneurs.

Lolita (Vintage International)
Vladimir Nabokov *****

Breakthrough Rapid Reading
Peter Kump *

Speed Reading: How to Double (or Triple) Your Reading Speed..
Justin Hammond *

More Money Than God: Hedge Funds and the Making of a New..
Sebastian Mallaby ****
Another interesting take on hedge fund managers. Still prefer Steve Drobny’s “Inside the House of Money.”

The Libertarian Mind: A Manifesto for Freedom
David Boaz ***
Cool introduction to libertarian ideas.

Alone Together: Why We Expect More from Technology and Less..
Sherry Turkle ***

Will the Last Reporter Please Turn out the Lights: The..
McChesney ***
Another good book to understand the crossroads journalists and newspapers are in.

Entrepreneurial Journalism: How to Build What’s Next for..
Mark E. Briggs **

The Path Forward for the News Business
Lewis D'Vorkin **
Good intro to Forbes 2.0.

Telling True Stories: A Nonfiction Writers’ Guide from the..
Mark Kramer **

How Google Works
Eric Schmidt *****
AMAZING. Incredible read, very interesting. I’m publishing my highlights of the book shortly.

Value Investing: From Graham to Buffett and Beyond (Wiley..
Bruce C. N. Greenwald ***

How to Make Sense of Any Mess: Information Architecture for..
Abby Covert *

The Hustler’s 10-Minute Summary of Moisés Naím’s The End of..
10x Learning ***
Good intro for those who’re short on time. Naíms arguments are very poor, so don’t even bother.

On War: The Collected Columns of William S. Lind 2003-2009
William S. Lind ****
Great to learn more about war strategies, Iraq, etc.

A.M. Gray **
Great to learn more about war strategies, Iraq, etc.

The Goal: A Process of Ongoing Improvement
Eliyahu M. Goldratt *****
AMAZING, MUST-READ on lean management. Very interesting construction, as fiction, that develops through the characters’ discovery of lean practices with the help of a mentor.

Pioneers of Digital: Success Stories from Leaders in..
Mel Carson **

The Amazon Way: 14 Leadership Principles Behind the World’s..
John Rossman ***
Interesting for those who like The Amazon Way, and who want a structured view of their culture.

A Journal of the Plague Year, written by a citizen who..
Daniel Defoe *****
Pretty tough read.

To Kill a Mockingbird (Harperperennial Modern Classics)
Harper Lee *****
Amazing view on southern slavery and southern societies in the start of the 20th century U.S. Very refreshing, entertaining, and well written.

Business Adventures: Twelve Classic Tales from the World of..
John Brooks ****
Classic must read.

Ender’s Game: Ender Series, book 1 (The Ender Quartet..
Orson Scott Card **
Still don’t know what the fuss is all about. I found Card’s book very simplistic, poorly written, and hated the characters’ shallowness. Not worth the money, or the buzz.

Screenplay: The Foundations of Screenwriting
Syd Field ***
Great intro to the three-act structure.


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