Ben Horowitz Sums it All Up
I am rereading Ben Horowitz’s The Hard Thing About Hard Things. First of all, the book is making a whole different impression in me this second time. What has changed? I am now the founder/CEO of a startup, and am experiencing firsthand the pain an struggle of it.
Apart from everything else that I’ll discuss on upcoming Qulture.Rocks’s blog posts, this quote struck me as golden:
“The primary thing that any technology startup must do is build a product that’s at least 10 times better at doing something than the current prevailing way of doing that thing. Two or three times better will not be good enough to get people to switch to the new thing fast enough or in large enough volume to matter. The second thing that any technology startup must do is to take the market. If it’s possible to do something 10X better, it’s also possible that you won’t be the only company to figure that out. Therefore, you must take the market before somebody else does. Very few products are 10X better than the competition, so unseating the new incumbent is much more difficult than unseating the old one.”
Ben summarizes the essence of Silicon Valley entrepreneurship and Venture Capital. To make sense in the Valley, a company must grow fast enough and big enough in a specific time-frame so as to justify the type of capital one such opportunity demands. So it’s kind of like a circular reference formula: great opportunities of growth and size demand a huge amount of capital to be executed… huge amounts of capital need a great opportunity to get attractive risk-adjusted returns.