The Sales and Marketing Blueprint for B2B SaaS Founders
You may or may not know that I’m the founder of Qulture.Rocks. Drop me a line on email@example.com if you like this.
This is version 1.5 of the Handbook. It's a work in progress, that has as its sole purpose to help SaaS entrepreneurs with their sales and marketing problems, decisions, etc. If you have any suggestions, shoot me an e-mail at [firstname.lastname@example.org](email@example.com). If you want more stuff to read from me, go to [www.kikomello.com](http://www.kikomello.com).
This is a very basic guide for enterprise SaaS entrepreneurs who want to learn more about how sales and marketing works in the SaaS context. Selling SaaS to companies is a very specific activity: it involves learning how to understand customers, place prospects in a funnel, how to lead them throughout this funnel, step by step, and finally being able to increase the conversion rates of all the funnel’s steps....
Continue reading →