Uber and Disruptive Innovation
(This post was originally posted in Portuguese, at 21212 Academy.)
I recently stumbled upon a link to a Harvard Business Review (@harvardbiz) article that discussed Uber’s recent $ 1.2 bn on $ 40 bn fundraising. Apart from being highly skeptical about such a valuation level (but I’ll leave that to a future post,) I was impressed by the misuse of the disruptive innovation term by such a famous magazine. In the article, the author says
“Uber represents a true disruptive innovation. A model of delivering a service where the market entrant is making a previously inaccessible service cheaper and more accessible.”
Curiously, the term disruptive innovation was coined by Clayton Christensen, himself a Harvard Business School professor.
The fact is that the HBR author is not alone: VCs, entrepreneurs, and the ever-growing startup media all use the term incorrectly in their buzz word...
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